In 2010 I was hired by an Italian restaurant in Tempe, Arizona.
The family-owned, single-unit restaurant is a great place for family and friends to get together, socialize and eat, and they serve fresh Italian food at a price that their guests can appreciate.
The restaurant has been open for 20 years, and during this time, it has become a local favorite. The restaurant’s main revenue streams come from lunch and dinner services, but they have also implemented a profitable takeout program.
Initially, I was hired to train one of their servers to use Facebook. Like a lot of businesses at the time, the restaurant was using a personal Facebook Page as their business page, so the first thing we did was created a business Facebook Page. I met with their server for 2 hours a day for a week to teach her how to use Facebook and how to create content for Facebook.
A couple of months later the owner noticed that she wasn’t posting consistently and had published some posts that were not, let’s say “on brand” so I weaseled my way in and created a proposal to manage the restaurant’s Facebook Page. I got the job!
Learning the ropes
When I took over, my goal was still to get engagement on each post and provide some form of entertainment to followers.
Fast forward 4 years in and during those years just as Facebook was evolving my marketing skills and experience were too. I started working for an agency and was in charge of about 20 Facebook accounts from a Tequila company to a popular stereo company and even did work with a concert tour.