About

OUR STORY

About2018-11-30T05:07:18+00:00

The beginning

In 2010 I was hired by an Italian restaurant in Tempe, Arizona.

The family-owned, single-unit restaurant is a great place for family and friends to get together, socialize and eat, and they serve fresh Italian food at a price that their guests can appreciate.

The restaurant has been open for 20 years, and during this time, it has become a local favorite. The restaurant’s main revenue streams come from lunch and dinner services, but they have also implemented a profitable takeout program.

Initially, I was hired to train one of their servers to use Facebook. Like a lot of businesses at the time, the restaurant was using a personal Facebook Page as their business page, so the first thing we did was created a business Facebook Page. I met with their server for 2 hours a day for a week to teach her how to use Facebook and how to create content for Facebook.

A couple of months later the owner noticed that she wasn’t posting consistently and had published some posts that were not, let’s say “on brand” so I weaseled my way in and created a proposal to manage the restaurant’s Facebook Page. I got the job!

Learning the ropes

When I took over, my goal was still to get engagement on each post and provide some form of entertainment to followers.

Fast forward 4 years in and during those years just as Facebook was evolving my marketing skills and experience were too. I started working for an agency and was in charge of about 20 Facebook accounts from a Tequila company to a popular stereo company and even did work with a concert tour.

51 sub sandwiches sold

I was still doing work with the Italian restaurant. In February 2014 my Facebook marketing strategy changed forever with one post.

With this Facebook post, we turned $20 in Facebook ads into $1200 in takeout. I actually sold 51 sub sandwiches on Facebook. I was so excited and had accomplished my goal of proving that there was a positive and provable ROI possible with a Facebook post. Holy Cow! I did it! I sold sub sandwiches on Facebook.

From there we continued using Facebook posts to increase revenue by promoting holiday takeout specials, and it was working every time, for every holiday, as it continues to this day, thousands of dollars were being made with each Facebook post.

The future

My next challenge became, how do we use Facebook to promote the restaurant when there are no holidays or when we don’t have a discount to promote? How do I promote the restaurant itself on Facebook?

Well, in 2016 I came up with the answer to that question, actually a whole system, a procedure, if you will, for restaurants to increase the value of their brand, acquire new guests and increase the frequency of guests using Facebook posts.

In 2016, I named my solution, the Facebook Sales System for Restaurants. Today, I continue to help restaurants successfully market their business online with my systems and courses. I look forward to helping you and seeing you in class. To your success-

Our Fantastic Clients

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