Best Facebook Posts for Restaurants

TEXT:

So you want to know the secret sauce to get more current and potential guests into your restaurant with Facebook marketing?

It’s your lucky day because we’re going to give you the secret sauce right now!

But first, there is one concept that you must understand before you start writing Facebook posts that sell and it is this little fact.

You ready?

It is more difficult to promote food and beverage products due to the fact that food and beverage are considered experience products.

What the heck does that mean?

Let us break it down for you:

When deciding to dine out a consumer will go through a process in which they will consider your restaurant’s value proposition, which is really just a balance of the benefits and sacrifices that consumers measure while in their buying process. However, current and prospective restaurant guests find it very difficult to get an impression of the quality or value before trying a restaurant’s products and services because they are experience products.

Let’s give you an example.

If you have to buy a television, it’s relatively easy to have an idea of the quality of this product.

Why?

Because there are some features which distinguish a better television from a relatively inferior television. You can go online to view your options and choose based on features that are most important to you, maybe it’s the screen size, maybe it’s the 4K resolution, you probably want a smart TV, maybe the price is important.

You can search for this information before buying the product so that you can get to know the quality or the benefits of the product. Products such as these are considered search products.

But what about a cannoli?

How would you determine the value of a cannoli if you found it online?

What about two cannolis from two different restaurants.

It is very difficult to understand the quality and to compare the quality of one cannoli to another cannoli before trying it.

Right? Holy cannoli!!!

So restaurant marketers have to use something called quality clues to help consumers determine the value of the food or beverage product and essentially choose your restaurant’s over your competitors.

For food and beverage products those quality clues include description, availability, price and reputation.

Quality Clue Number One Description:

Your audience needs a point of reference to begin the buying process.

What exactly do they get? Pretty much, make your audience hungry, sell them. Include your brand positioning here.

Do you serve fresh food?

Is it made from scratch?

Most descriptions can also be found on your menu.

Let’s give you an example:

We make our cannoli shells fresh daily, then we fill each with a sweet, creamy filling, dip each side in chocolate chips; and finish with a light dusting of powdered sugar.

Quality Clue Number Two Availability:

Simply, how and when can the consumer get this product? So include words like lunch, dinner, happy hour, every day etc. includes this or that.

Example:

Includes two cannoli.

Quality Clue Number Three Price:

Price determines the value a lot of the time, right?

A consumer’s perception of value is determined by price. Which do you view as a higher quality product: Sizzlers steak for $7.99 or Ruth’s Chris steak for $50. Their value proposition is different when you present the price.

Example:

$4.95

Last Quality Clue Reputation:

When a consumer reads a review they are looking for information that they correlate with the quality of a product to help them make purchasing decisions. This is a really big deal now, Right?

Consumers now depend on the experiences of strangers to give them insight into the quality of the products and services of your restaurant. It’s a real bummer when someone writes a negative review, but for every negative review, there should be a significant number of positive reviews. This is an opportunity for you to use that positive public feedback to your advantage.

You can also include awards won here. For example, named Best date night destination by OpenTable.

Example:

“Cannoli’s were really good! Two per order is even better! No fighting over dessert! -Danielle R., Yelp 5/20/18

This Yelp reviewer, Danielle is really just providing evidence of all of the claims I am listing on the post.

Here is the finished post.

It is not necessary to use every quality clue in your posts. The key here is to use the quality clues that you believe will help to express the value and positive benefits to your product or service that you are promoting on Facebook.

If you want to learn more about how to increase your restaurant’s guest counts using Facebook marketing enroll in our on-demand video course for restaurants.

You are a little under 2 hours from getting more current & prospective guests into your restaurant with Facebook marketing.

I cannoli ask you to click here to learn more about the Facebook Sales System!

About the Author: Jody Chandler

Hi, I’m Jody, the owner of Marketing Restaurants. I look forward to teaching you strategies that will get more guests into your restaurant, spending more money. Let me know in the comments or email me here if you have any questions or if I can help in any way.

To your success! – Jody

Get the FREE Guide Here! | Online Marketing Blueprint For Restaurants

Get more current & prospective guests into your restaurant with Facebook!
Access the FREE Mini-Course Here!
FREE Restaurant Marketing Group Training. Learn More Here.

What do you think? Leave a comment:

Best Facebook Posts for Restaurants

TEXT:

So you want to know the secret sauce to get more current and potential guests into your restaurant with Facebook marketing?

It’s your lucky day because we’re going to give you the secret sauce right now!

But first, there is one concept that you must understand before you start writing Facebook posts that sell and it is this little fact.

You ready?

It is more difficult to promote food and beverage products due to the fact that food and beverage are considered experience products.

What the heck does that mean?

Let us break it down for you:

When deciding to dine out a consumer will go through a process in which they will consider your restaurant’s value proposition, which is really just a balance of the benefits and sacrifices that consumers measure while in their buying process. However, current and prospective restaurant guests find it very difficult to get an impression of the quality or value before trying a restaurant’s products and services because they are experience products.

Let’s give you an example.

If you have to buy a television, it’s relatively easy to have an idea of the quality of this product.

Why?

Because there are some features which distinguish a better television from a relatively inferior television. You can go online to view your options and choose based on features that are most important to you, maybe it’s the screen size, maybe it’s the 4K resolution, you probably want a smart TV, maybe the price is important.

You can search for this information before buying the product so that you can get to know the quality or the benefits of the product. Products such as these are considered search products.

But what about a cannoli?

How would you determine the value of a cannoli if you found it online?

What about two cannolis from two different restaurants.

It is very difficult to understand the quality and to compare the quality of one cannoli to another cannoli before trying it.

Right? Holy cannoli!!!

So restaurant marketers have to use something called quality clues to help consumers determine the value of the food or beverage product and essentially choose your restaurant’s over your competitors.

For food and beverage products those quality clues include description, availability, price and reputation.

Quality Clue Number One Description:

Your audience needs a point of reference to begin the buying process.

What exactly do they get? Pretty much, make your audience hungry, sell them. Include your brand positioning here.

Do you serve fresh food?

Is it made from scratch?

Most descriptions can also be found on your menu.

Let’s give you an example:

We make our cannoli shells fresh daily, then we fill each with a sweet, creamy filling, dip each side in chocolate chips; and finish with a light dusting of powdered sugar.

Quality Clue Number Two Availability:

Simply, how and when can the consumer get this product? So include words like lunch, dinner, happy hour, every day etc. includes this or that.

Example:

Includes two cannoli.

Quality Clue Number Three Price:

Price determines the value a lot of the time, right?

A consumer’s perception of value is determined by price. Which do you view as a higher quality product: Sizzlers steak for $7.99 or Ruth’s Chris steak for $50. Their value proposition is different when you present the price.

Example:

$4.95

Last Quality Clue Reputation:

When a consumer reads a review they are looking for information that they correlate with the quality of a product to help them make purchasing decisions. This is a really big deal now, Right?

Consumers now depend on the experiences of strangers to give them insight into the quality of the products and services of your restaurant. It’s a real bummer when someone writes a negative review, but for every negative review, there should be a significant number of positive reviews. This is an opportunity for you to use that positive public feedback to your advantage.

You can also include awards won here. For example, named Best date night destination by OpenTable.

Example:

“Cannoli’s were really good! Two per order is even better! No fighting over dessert! -Danielle R., Yelp 5/20/18

This Yelp reviewer, Danielle is really just providing evidence of all of the claims I am listing on the post.

Here is the finished post.

It is not necessary to use every quality clue in your posts. The key here is to use the quality clues that you believe will help to express the value and positive benefits to your product or service that you are promoting on Facebook.

If you want to learn more about how to increase your restaurant’s guest counts using Facebook marketing enroll in our on-demand video course for restaurants.

You are a little under 2 hours from getting more current & prospective guests into your restaurant with Facebook marketing.

I cannoli ask you to click here to learn more about the Facebook Sales System!

About the Author: Jody Chandler

Hi, I’m Jody, the owner of Marketing Restaurants. I look forward to teaching you strategies that will get more guests into your restaurant, spending more money. Let me know in the comments or email me here if you have any questions or if I can help in any way.

To your success! – Jody

Get the FREE Guide Here! | Online Marketing Blueprint For Restaurants

Get more current & prospective guests into your restaurant with Facebook!
Access the FREE Mini-Course Here!
FREE Restaurant Marketing Group Training. Learn More Here.

What do you think? Leave a comment: